Focused on drastically shifting transportation patterns for Wellesley residents, employers, and visitors, the Town hired EP to develop a Sustainable Mobility Plan (SMP) to provide a transformative vision for the future of Wellesley. Informed by data analysis, demographic trends and forecasts, existing and increasing climate change issues, infrastructure needs, and national/regional best practices, EP and its partner WGI, Inc. developed a 5-10 year plan.
The Town’s vision focuses on shifting transportation away from single-occupancy gas-powered vehicles and toward lower-emissions alternatives, including walking, bicycling, transit, and electric vehicles, with the ultimate goals of reducing the Town’s greenhouse gas emissions and providing increased access to Town and regional destinations.
With significant information to share, the 250+ page document required the EP team to produce high level graphics to enhance readability and encourage engagement. The graphic design of the publication was celebrated on a national level, earning a Platinum Hermes Creative Award in 2023.
Within the plan, EP provided an actionable framework for improving sustainable mobility, established goals by which strategies can be prioritized, identified short- and medium-term action items, and provided a roadmap for implementing the proposed strategies.
Additional goals include increasing safety for all travel modes and providing transportation options for all users of all age and income level.
EP’s tasks have included extensive public outreach and stakeholder engagement, data collection and assessment, development of transportation strategies and evaluation criteria, identification of funding opportunities, and development of an implementation plan/narrative for the public.
The Sustainable Mobility Plan was published in July 2022 and is supporting the Town as they seek funding opportunities.